Episode 07 | Cameron Herold “The CEO Whisperer” | Building a Business on Values that Matter
“Start building a network of fellow entrepreneurs that understand your passion and don’t make you feel guilty about always chasing it.” ~ Cameron Herold
Episode Link: The Chromatic Podcast Episode
“Start building a network of fellow entrepreneurs that understand your passion and don’t make you feel guilty about always chasing it.”
~ Cameron Herold
Cameron Herold is an international speaker and author of Meetings Suck and the best-selling book Double Double: How to Double Your Revenue and Profit in 3 Years or Less, which is currently in its seventh printing. He is the mastermind behind hundreds of companies' exponential growth and has built a dynamic consultancy, including his time as COO of 1-800-GOT-JUNK?. His current clients include a 'Big 4' wireless carrier and a monarchy. He is the founder of COO Alliance, which helps COO’s become better leaders.
JOIN CAMERON HEROLD AND CRAIG BUNDREN AS THEY DISCUSS:
00:56 Cameron’s Book, “Double Double”
01:07 The way the book was written was different than anything Craig has read
02:10 College Pro Painters (The Cheat Sheet on How to Grow Quickly)
04:45 The painting business and creating a system
07:04 “We avoided all the busy work and focused on growth”
07:56 It’s no longer about being the smartest person in the room...
09:40 You don’t need an MBA to run a business, because business is simple
11:46 Growing up with the Boston hustle
14:10 Never reveal where you got your product
16:00 How to grow when it’s slow
18:00 It’s cheaper to buy marketing during a downturn
19:50 Stepping out of tunnel vision
20:30 When the building’s on-fire, run towards it (Focus, Faith, and Effort)
24:54 They only had 4 pieces of marketing collateral that he started with and the importance of google reviews
29:19 How does the media make money? The media outlets need good content (use the phone)
32:00 The different kinds of stories you can pitch
35:00 What is culture?
36:00 Getting rid of the toxic people in your culture
43:00 If you’re going to be a leader, you’re going to have to do the difficult things
48:00 Just because you let somebody go, doesn’t mean you can’t support them forward
54:00 The owner’s job is to dream, and it’s the team’s job to make it happen
56:00 The importance of core values
1:00:00 What Craig wants his business to be
1:03:00 Why impact the COO? Giving them a space
CONNECT WITH CAMERON HEROLD (AND BE SURE TO ORDER HIS BOOK, DOUBLE, DOUBLE):
WEBSITE
BOOKS
PODCAST
SUBSCRIBE TO THE CHROMATIC PODCAST:
iTunes
Spotify
LEARN MORE ABOUT CRAIG BUNDREN AND THE CRAIG BUNDREN ART FOUNDATION:
Chromatic Podcast Site: www.Bundren.fm
Chroma Magazine: www.ChromaMag.com
Bundren Building Arts Foundation: www.Bundren.org
Bundren Painting: www.Bundren.com
Host: www.CraigBundren.com
